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Handmade color, connected to tradition

Single-pigment watercolor and gouache, made by hand in small batches with organic prairie honey and gum arabic.

Handmade watercolor and gouache Partner since 2026 USA Stocked by HFC
Stoneground watercolor half pans with a painting in progress
Jenny and Eric Rowe of Stoneground Paint Co.

A family paintmaker, founded by an artist

Canadian watercolour artist Eric Rowe founded Stoneground in Saskatchewan in 2016. Today Eric and his daughter Jenny run a craft- and research-driven company that reconnects artists with the materials behind their work.

Each color is made in small batches without fillers, extenders or preservatives, so every pigment keeps its own character. SAMPRO brought Stoneground to U.S. retailers in 2026, and Hammer Family Collections stocks it.

2016
Founded
Single
Pigment colors
USA
SAMPRO territory

Artist color with a material story

Watercolour half pans

Watercolour half pans

Modern, traditional, mineral, pearlescent and metallic ranges.

Curated palettes

Curated palettes

Purposeful color sets in tins, for the studio or the field.

Gouache

Gouache

Opaque, matte color with the same handmade character.

Dot cards

Dot cards

Try the colors before you buy, on real watercolor paper.

Programs that move Stoneground

Sales and marketing, integrated: what we hear on the store floor shapes what we build for the brand.

Mockup of the new Stoneground cabinet display
Merchandising

Stoneground display

A new 24-inch cabinet display with a custom header, built to merchandise the full range.

Retailers

Bring Stoneground into your store

We will walk you through the range, opening orders, displays and the programs available to your store.

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Brands

Want results like this for your brand?

We represent a short list of brands so each one gets real attention, in sales and in marketing.

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More brands we represent
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