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One continuous spread, edge to edge

The patent-pending True Flat Sketchbook™ opens completely flat, with 600 gsm cotton paper made for wet media.

True Flat Sketchbook™ Partner since 2026 North America Stocked by HFC

Carry Luchetti Visit Luchetti

Luchetti sketchbook fanned open showing thick cotton pages

Luchetti sketchbooks on display in a retail store

Rethinking the sketchbook from the spine out

Luchetti began with a simple frustration: even sketchbooks sold as lay flat still break the page at the gutter. Founder Carlo combined bookbinding, fine-art printing and product development, then spent eighteen months prototyping a book that opens into one seamless surface.

SAMPRO brought Luchetti to North American art retailers in 2026, and Hammer Family Collections stocks it for fast fulfillment.

600 gsm

100% cotton paper

Pages, 22 spreads

Gutter

Built for watercolor, gouache and ink

True Flat construction

Zero-gutter binding opens fully flat, with UltraBond™ reinforcement instead of stitching.

Hot Press

A smooth surface for crisp pen work, detailed drawing and controlled washes.

Cold Press

A tactile surface for expressive watercolor, gouache and mixed media.

In the field

8 × 8 inches, archival and acid free, with a vegan leather cover.

Programs that move Luchetti

Sales and marketing, integrated: what we hear on the store floor shapes what we build for the brand.

Merchandising

In-store presentation

Counter displays with finished panoramic spreads, so customers see the flat page for themselves.

Retailers

Bring Luchetti into your store

We will walk you through the range, opening orders, displays and the programs available to your store.

Request a meeting

Brands

Want results like this for your brand?

We represent a short list of brands so each one gets real attention, in sales and in marketing.

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